Beeping is the new paying.

Beep beep beep. That familiar sound of a successful transaction with the Payconiq by Bancontact app has now become the heart of their latest campaign, ‘World of Beep.’ Inspired by this uplifting tune, Boondoggle has crafted a campaign that celebrates the simplicity and joy of using the app.

Over the past six months, consecutive campaigns for the app have driven significant growth in downloads and usage. By highlighting its ease of use and safety—especially during the COVID-19 pandemic—the app has become an essential tool for secure, contactless payments. From March to August alone, the app was downloaded an impressive 870,000 times, making it a go-to solution for a growing number of users.

This success sets the stage for the next evolution of the app’s story. Enter beeping—a term that encapsulates the app’s seamless user experience. Short, cheerful, and instantly recognizable, beeping reflects the habit that’s quickly becoming second nature for users across Belgium.

With the ‘World of Beep’ campaign, Payconiq by Bancontact is cementing its role in shaping a new payment culture, where every beep is a step towards convenience, security, and a more connected world.