02-2012 > …

ANNO77 bv 

Freelance mid&long-term assignments in marketing, communication and partnerships:

• 2022 - ...: Marketing Manager at FLYINGGROUP 

• 2021/24: Corporate & B2B Communication Manager at SBS Belgium/Play Media

• 2020/21: Client Lead at Publicis Belgium for Stellantis Benelux (Fiat, Abarth, Jeep, Lancia, Alpha Romeo) and BNP Paribas Fortis

• 2020: Account Director at Boondoggle for Bancontact Payconiq Company

• 2019/20: Media Campaign Manager (a.i.) at Volvo Car Belux 

• 2019: Digital Marketing Manager at Test Aankoop / Test Achats (via The House of Marketing)

• 2018/19: Marketing Manager at The Belgian Chocolate Experience (Chocolate Nation) and Octave Restaurant

• 2017: Account Director at Mortierbrigade for ING België and Kia Motors Belux

• 2016: Marketing Manager at Comics Station Antwerp

• 2015: Account Director at LDV United for Opel, Ter Beke, Milcobel, Gazet van Antwerpen. Team lead of 8 accounts for daily management and strategy of these brands

• 2014: Account Director at Mortierbrigade for KIA Motors en Mobistar België; team lead with 2 direct reports for daily management: developing and executing the creative strategy, channel planning and project management

• 2014: Consultant for social media company The Brand Seeders

• 2013: Strategic Planner at BBDO

• 2013: Consultant at employer branding expert BBDO Change (change processes, new business and the development of the future strategy for BBDO Change)

• 2013: Project Manager at experience agency The Oval Office for bpost bank, Initial and gemeente Knokke-Heist

• 2013: Account Director (a.i.) at advertising agency BBDO for Mercedes-Benz Belux (ATL, social, dealermarketing)

• 2012: Group Account Director at communication agency Germaine&Co for BMW Belux (operational lead for a 7 people expert team, overseeing all BMW Belux communication projects (ATL, CRM, social, corporate, dealer network, fleet, internal communication) in Belgium and Luxembourg

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01-2010 > 02-2012

BBDO BELGIUM

Strategic Planner

Curation and analysis of information and insights ( target group and market research, desk research, interviews, ... ) to optimize the communication strategies of the BBDO customers: insight based choices, smarter targeting, better briefings, more efficient communication.
Strategic export in the task force ‘ new business ’.

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04-2005 > 12-2009

VVL BBDO

Senior Account Manager

Management of the advertising projects of the KBC Group, CBC Assurances and Volvo Cars Belux. Development and implementation of the communication strategy for KBC International and KBC Consumer Finance in Belgium, UK, Ireland, Poland, Romania and Germany.  
Led a team of two account executives and one account manager

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04-2002 > 03-2005

BASE

Communication Manager ATL

Member of the rebranding team ( Orange > BASE ), responsible for 360 ° campaign concepts and above-the-line communication ( creation and channel planning ). Input market research and communication tracking. Budget management and reporting.

• Member of the BASE marketing innovation team.

• Member of the BASE communication board.

• Member of the KPN International Media Team.

• Member of the UBA Affichage Committee.

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03-2000 > 03-2002

KPN ORANGE

Advertising Executive

Rechterhand van de Communication Manager. Administratie, budgetbeheer, reporting, opvolging van kleinere projecten, voorbereiding communication reports en input voor marktonderzoek (pre-/post-/kwalitatieve research).

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EDUCATION

09-1997 > 06-2000 - Karel de Grote-Hogeschool, Antwerpen
Graduaat Bedrijfskunde, optie Marketing
Graduated with honor​s

09-1999 > 11-2000 - Avans Hogeschool, Breda
Bachelor Commerciële Economie
Graduated with honor​s

2005-2008 - BBDO University
Client Management Advanced Training in Business Strategy

2019-2020 - Ehsal Management School, Brussel
Digital Marketing