Discover how SBS Belgium transformed into Play Media, redefining entertainment in Flanders. Learn about the launch of Play Zuid, the vibrant entertainment hub in Antwerp, where fans and creators connect through live events, immersive experiences, and innovative content. Explore the milestone event that unveiled the Play Media brand and its 2023 schedule.

In De Mol, collaboration meets sabotage as contestants navigate challenges to build a prize pot while uncovering the secret saboteur among them. A masterclass in strategy, trust, and betrayal, this Play4 phenomenon keeps millions on the edge of their seats—especially during unforgettable moments like the 2022 live finale at Paleis 12.

Co-creating Chocolate Nation was like painting on a blank canvas. From the name and branding to the museum layout and commercial strategy, every detail was crafted from scratch. It wasn’t just about creating a space—it was about telling the story of Belgian chocolate in a way that would captivate and delight visitors. Being part of this journey was both a challenge and a privilege, and it’s a project I’m immensely proud of.

At Mortierbrigade, we reimagined financial advertising for ING Belgium, breaking free from traditional norms. From humorous campaigns like “The Best Things in Life Are Free” to relatable stories in “We All Got Skills,” we showcased ING as a modern, approachable partner. By focusing on empowering clients with tools and services, these campaigns redefined how a bank could connect with its audience.

During the years we had some fun working with the Belgian Red Devils.

In 2014-2015, the Belgian telecom market was undergoing a seismic shift. With growth slowing and competition intensifying, Mobistar found itself squeezed between Proximus’s dominance and BASE’s challenger energy. To stay relevant, the brand needed to reinvent itself.

At Mortierbrigade, we developed a bold, three-pillar strategy: a daring communication platform, impactful ATL campaigns, and a dynamic brand activation platform featuring “The Mobile Testers.” These two young faces of the brand took Mobistar’s promises to the extreme—testing its 4G network while skydiving, hosting a video-call dinner date across cities, and dressing for a party via live video chat.

This approach not only redefined Mobistar’s image but also proved that creativity and authenticity can thrive even in a highly competitive market.

Working with KIA Belux at Mortierbrigade taught us that creativity thrives on constraints. With a modest budget and big ambitions, we launched two clever campaigns that made waves in the automotive world. From saving KIA drivers from parking tickets with KIA Assistants to hijacking social media during the Brussels Motor Show with KIA Geo Tagging, we turned small ideas into big conversations. Sure, a few lawsuits came our way—but when you’re shaking up the status quo, that’s just part of the fun.

Discover how the ‘Praten Werkt’ brand platform for KBC Bank & Insurance (2005–2010) emphasized the value of meaningful dialogue with clients. Learn how this approach, centered on branch employees as client-facing heroes, drove measurable results, increased revenue, and earned two prestigious Effie Awards for its effectiveness.

Explore how KPN Orange revolutionized the Belgian telecom market in 1999 with bold strategies, innovative advertising, and a focus on human connections. Learn how the brand integrated internal communications and employer branding into its universe long before it became a marketing trend, earning Gold and Silver Effie Awards while proving that ‘The Future Is Bright.