Let’s grow your business.

Hi, I am Tom.

I’ve spent more than 25 years working in marketing, communication and branding — in media, telecom, finance, automotive, food, tourism and entertainment.

Different sectors. Different audiences. Different business models. And that’s exactly what I like.

I get to know a business, find out what makes it tick, and look for ways to make it stronger. Sometimes that means a new brand or a better story. Sometimes it’s a digital strategy, a website, a customer journey or a new way of working. Often, it’s a combination.

I think strategically, creatively and commercially. And I like turning ideas into things that actually work.

Tell me about your business. I’ll catch up quickly.

What I do.

Strategy.
Marketing strategy, positioning, business models, monetisation and KPIs.

Brand.
Brand strategy, identity, storytelling, campaigns and copy.

Digital.
Digital strategy, AI, websites, customer journeys, CRM and data.

Making it happen.
Concept development, project leadership, interim support and implementation.

MY SERVICES

My clients.

Graphic with the year 2025 at the top, the word 'THEO' in large pink font in the center, and a black background.
Black background with white text and a chocolate swirl icon at the top. The text reads '2025 chocolate nation THE BELGIAN CHOCOLATE EXPERIENCE'.
FLYINGGROUP
Logo with the words 'PLAY media' and the years 2021 - 2024 on a black background.
A black background with white text and logos. At the top, it says "2020 - 2021." Below, there is an illustration of a lion's face with a mane resembling flames. Under the lion, it says "PUBLICIS GROUPE." At the bottom left, there are logos for BNP Pa
2020 black background with white text saying 'boondoggle,' and 'payconiq' with a logo of two interlinked circles.
Volvo logo with a circular arrow around it, indicating the years 2019-2020.
Graphic with the text 2019 at the top and a logo with the letters 'Ta' enclosed in a square with a curved line separating the letters.
Black background with white text and logo, promoting Chocolate Nation, the Belgian Chocolate Experience, from 2017 to 2019.
A black background with white text displaying '2014/15 + 2017/18' at the top, 'mortierbrigade' in the center with a star-like symbol, and logos of Kia, Mobistar, and ING at the bottom.
Logo for Comicst@tion Antwerp, with the years 2015-2017 at the top, featuring a black background and white text in a circular design.
Black background featuring a white shield logo with a stylized letter "H" and the word "UNITED" beneath it. Above the shield, the year "2015" is displayed. Below the shield, there are four smaller logos and texts: from left to right, an Opel logo, a
Black poster with white text and a logo. The logo features two overlapping ovals, forming the number 00. The text reads '2013' at the top and 'The Oval Office' on the right side.
Germaine & Co logo with BMW emblem below, on a black background, indicating the years 2012-2013.
Black background with white text and logos, featuring the years 2005-2013, the abbreviation BBDO, and logos for Volvo, KBC, and Belgacom.
Black background with white text displaying "2002 - 2005" at the top and a white rectangle centered with the word "BASE" inside in bold uppercase letters.
A black background with white text reading '1999 - 2002' at the top and a white square in the center with the black text 'orange' and a small trademark symbol.
Various brand and company logos on a black background, including 'OTHER', 'Ads & Data We un-waste', '.becoming', 'KING GEORGE', and graphic elements.

Days in the life of Tom.

Featured
An eventful year.
An eventful year.

From premium automotive reveals to spectacular corporate events, 2024 was an unforgettable year for ANNO77. Discover how we brought brands to life at iconic venues like Play Zuid and FLYINGGROUP’s headquarters, hosted unique experiences, designed impactful events and created memorable connections.

Read more →
Flying Legends takes to the skies.
Flying Legends takes to the skies.

Flying Legends, a new project to keep the dream of the early aviators alive, takes to the skies in Antwerp, Belgium.

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Giving wings to Red Bull.
Giving wings to Red Bull.

Red Bull partnered with FLYINGGROUP for a once-in-a-lifetime Tomorrowland experience

Read more →
Play Zuid is open for business.
Play Zuid is open for business.

Discover how SBS Belgium transformed into Play Media, redefining entertainment in Flanders. Learn about the launch of Play Zuid, the vibrant entertainment hub in Antwerp, where fans and creators connect through live events, immersive experiences, and innovative content. Explore the milestone event that unveiled the Play Media brand and its 2023 schedule.

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Playing along with
Playing along with

Discover how ANNO77 guided the strategic transformation of SBS Belgium into Play Media (2022-2024), crafting a cohesive corporate identity aligned with the award-winning Play branding. Learn about our role in rebranding strategy, seamless transitions, and the creation of a unified yet distinctive brand family.

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Deceitfully Entertaining
Deceitfully Entertaining

In De Mol, collaboration meets sabotage as contestants navigate challenges to build a prize pot while uncovering the secret saboteur among them. A masterclass in strategy, trust, and betrayal, this Play4 phenomenon keeps millions on the edge of their seats—especially during unforgettable moments like the 2022 live finale at Paleis 12.

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Beeping is the new paying.
Beeping is the new paying.
Read more →

 

Get in touch.

Interested in working together? Fill out some info and I’ll be in touch shortly. I can’t wait to hear from you!